hello.
OUR DNA
WE'RE STRATEGIC
We tell compelling brand stories
by elevating the creative for
best-in-class moments.
WE'RE RESPONSIVE
Our "following-the-sun" methodology
allows for a more responsive and
collaborative effort at a global + local level — regardless of project size, scope or type.
WE'RE RESPONSIBLE
We design with intent.
Having a direct line-of-sight into sourcing, sustainability and buildout. This allows us to be nimble, competitive + budget-friendly.
NY OFFICE MURAL ILLUSTRATION PROPOSAL
EXPERTISE
Creative + Digital
Strategic Creative
Content Development
Content Production
Data + Insights
Technology
Self-service Procurement
e-store
Digital Asset Mngmt
Digital Adaptation
Store Profiling
Reporting + Analytics
Procurement
Supply Chain Opps
Sustainable Marketing
Tail Spend Management
Logistics
Warehousing
Distribution
Freight Optimization
Assembly + Install
Co-packing
our spark.
CREATIVE SERVICES
Strategic Creative
Creative consultation
Communications strategy
Brand building/compliance
Social strategy
Retail solutions
Ideation
Digital strategy
Innovation + Think tank
Content Development
Onsite creative studios
Art direction
2D + 3D design
Motion graphics + Video
Post production
Photography
Copywriting
Content Production
Retouching + Color management
Artwork services
Motion graphics + Video editing
Campaign versioning + localizing
Copyediting
Data + Insights
UI / UX heatmapping
Customer profiling
Store profiling
Shopper insights
Data management
Sentiment / Emotions
Marketing surveys
Compliance security
32
STUDIOS
400+
MEMBERS
CREATIVE STUDIO
GLOBAL FOOTPRINT
the ask.
DEDICATED NAM TEAM
Tier 1 + Tier 2
Design support for
Retail Marketing, Brand Communications, and
ISC Marketing
Roles, responsibilities and support structure for scope
Case studies and projects relevant to
Tier 1 + Tier 2 engagement
RATE CARD
Review NAM
Brand Studio
Commercial Rate Card
partnership.
400+
Stakeholders managed globally
3k+
Projects
managed
4k+
Store locations
30k+
Creative
assets
produced
85
FTEs
GLOBAL STATS
CREATIVE + PRODUCTION
GROWING TOGETHER
Our initial partnership focused on production and procurement projects. The current program model has evolved into a full service cross functional marketing, procurement
and data analytics extension of adidas.
We currently service Adidas Globally
in 4 continents and we specifically
service NAM as functional experts
in: Production, Digital, Fixtures &Environments, Creative Design
and Data Reporting.
North America
• Print & POS Production
• End-to-end digital retail solutions
• Ad hoc creative
• Retail Environments & Experience
• Data & Analytics
'19
US + Canada
EMEA
• Print & POS Production
• Digital (in window)
• Artwork adaptation
• Toolkit localization
'21
35 Markets
LAM
• Print & POS Production
• Digital (in window)
• Artwork adaptation
• Non-permanent retail accessories
'22
7 Countries
ANZ
• Print, POS
• Premiums Production
• Digital (in window)
• Creative
'22
2 Countries
NAM
CREATIVE
95 Projects
July 2021 - March 2023
Asset types produced
Digital – 299
Print – 780
Print/Digital Combined – 164
Total – 1243
EMEA
CREATIVE
844 Projects
Jan 2022 - Dec 2022
Asset types produced
Digital – 201
Print – 16,018
Print/Digital Combined – 379
Total – 16,598
the work.
adidas Tier 1
NY PRELINES EXPERIENCE
ENTRANCE / TIMELINE / STAGING
Solution Directive
• Tell adidas' story from elevator --> brand studio
• Create an exciting, visceral, memorable experience
• Elevate and Plus-up the space (it's a new day)
• Captivate senses with impactful visuals, music, lighting
• Do more with limited real estate and budget
BRAND STUDIO
VIGNETTE IDEATION
TORONTO HALO FLAGSHIP
EMPLOYEE WELLNESS ROOM
Solution Directive
• Relief from store floor, escapism, warm, safe, quiet space
• Culturally sensitive: "adidas is aligns with my beliefs"
• Prayer, lift mind/spirit, meditation, yoga, zen,
• Natural elements: living logo wall, pebbled glass, wood, stone
TORONTO HALO SUSTAINABILITY ZONE
Solution Directive
• Tell adidas' sustainability story at store entry
• Create 360º, organic, fluid immersion moments
• Educate, promote, interactive learning, dioramas
• Limited space, "design up," circular digital screens
• Conscious creative, natural materials, recycled
TORONTO EMPLOYEE LOUNGE
Solution Directive
• Active, vibrant, multi-functional room
• Employees can have fun, interact with games, socialize
• Uniquely-Toronto
• Mural: neighborhood, streets, architecture, sports, art,
culture, people, icons
• Localize: recycled skateboards backsplash
JEREMY SCOTT SEEDING KITS
MONEY WINGS SHOE
• Limited edition, high-profile collab
• Exclusive list: Beiber, Eilish, Beyonce...
• Solution direction:
- White glove treatment, hand-delivered
- Lavish, conspicuous consumption
"HI" DIPPED SNEAKER
• 100 key influencers
• Share, post on social communities
• Solution direction:
- Colorful candy bag of "Sweet Treats"
- Bursting with all the flavors
MAHOMES SEEDING KITS
PLAY TIME + BLACK PANTHER
• 100-200 Kits, Mahomes 1 Impact FLX
• Target: friends, family, exclusive
• Ideation around Playtime Toolkit
• Simple, terrazzo bottom, reveal exp
• QR Code link donate Mahomies Foundation
TERREX PERU
FEATURE DISPLAY
RUN SPECIALTY
EVERGREEN TOOLKIT CREATION
• Design toolkit modular brand look/feel
• Create message platform combining segments
• Assets include, POS cluster, banner, boxes, risers,
tent card, footwall signage, hangtags, shoe inserts
Tier 1 MP
PELOTON
ENVIRONMENTAL EXPERIENCE
Solution Directive
• HHG designed a unique global to brand in-store
workout experience.
• 30 store installation over a 36 month period
• Approximately 70-100 fixtures per location
STARBUCKS
RETAIL EXPERIENCE + WELLNESS STRATEGY
Environmental Solution Directive
• Client: Nestle Taiwan
• HHG provided immersive brand experience with overall
creative ideation, consumer experience mapping,
3D design services, engineering, manufacturing,
logistics and installation
• Brand marketing direction for Wellness to-go program
• Adverts, packaging, collateral
HH GLOBAL
ONSITE STUDIOS
adidas Tier 2
SAMSUNG
Tier 2
PREDATOR '23 '22
IVY PARK
NEWBURY STREET "STORE TAKE OVER"
• Exclusive holiday launch event
• Store takeover using Toolkit aesthetic, limited space
• Localized Boston "ivy league" theme
• Designed vignette moments, created social/selfie area
ULTRABOOST
VIDEO + MOTION DESIGN
Through the power of video, we entertain, educate and communicate brand messaging for all digital platforms.
TYPES
Narrative
Commercial
Documentary
Social Impact
Brand / product promo
Announcement
Excite reel
Explainer / Educational
Capabilities
DELIVERY
Scripting / Writing
Storyboard
Animatics
Motion graphics Versioning
Adaptation
Studio or Location
Digital screens
Socials
Banners
Displays
Tradeshow / Event
Lead-gen
adidas
• Don, FORUM, World Cup 40+ Digital window locations
• 12 varying formats for production, custom AE builds
• Management and delivery of all files in compressed timeline
our solution.
OVERVIEW
End-to-End
Service
Globally
Aligned
Best-in-Class
Tech
Sustain +
Maintain
END-TO-END
SERVICE
BRAND DESIGN
TEAM STRUCTURE
NAM FUTURE-STATE
CREATIVE RESOURCES
ROLE OVERVIEW
TOOLS
Project Management (Workfront)
Milestones Management
Community Collaboration
Amends & Approvals Tracking
Track and Report on: Budget, Time, Capacity & Deliverables
Bespoke
Reporting
Weekly and monthly frequency
Dashboards & reports exactly as you want them
Customize along the way
Tracking on Tiers of creative
Brief In
Data capture at brief-in: Clarity on outputs and mediums
User friendly submission process
Easily review briefs within platform
Cross functional partnership (design + production)
Transparency
Costs
Timelines + Deliverables
Issue resolution
Capacity + Workflow
Process Evolution
COMMERCIAL MODEL
HOURLY RATE BY ROLE
unique value.
CONSCIOUS CREATIVE
We’re designing for a sustainable future and equipping our teams with the best training, tools and technology. This changes how we spec, source and build projects — using reusable and circular materials. Together, we will reduce our environmental impact with every design being graded with a rating and scorecard.
CIRCULAR DESIGN
6 LIFECYCLE STAGES
POSM EXAMPLE
LEVERAGING
TECHNOLOGY
Store
Profiler
Offers data aligned with design and production of all print and store activities
Digital Signage
Software
VR Collab
Tools
AI Collab
Tools
Metadata tagging offer data around all content / showreels that are displayed in retail
Leverage digital twin for all current activities that impact the retail space
Allows all designed content and assets
to be scored prior
to production
Sustainability
Calculator
Sustainable materials DAM activity data align with the 2D/3D/Digital substrate design process
adidas Analytics
Offers estate marketing data based on the overall sporting goods industry
SCIENCE BEHIND
DESIGN
SINGLE SOURCE OF COLLABORATION
DIGITAL TWINNING
WHY HH GLOBAL
TRUSTED
PARTNER
Globally aligned team embedded in the brand
32 creative Studios globally
4+ years partnership
END-TO-END
Optimized creative rooted in final output expertise
Efficiencies in creative process, budget management, production + reporting
Flexible team size with access to global adidas network.
SCIENCE BEHIND
DESIGN
Estate Marketing data and analytics
collaboration
Customized Reporting
ROI tracking
CONSCIOUS
CREATIVE
Change Agent for Environmental impact
End-in-Mind design
Sustainability
calculator
We offer industry-leading creative solutions that enhance and elevate the consumer experience.
As a true end-to-end integrated studio partner, we design for sustainability and ahead of leading retail trends.
Our designs are brilliantly delivered with transparent reporting on project status, costs, and timelines. Our roles and responsibilities + budget-friendly rates are defined with clarity on every project scope.
thank you!
future state.
Innovation distinguishes between a leader and a follower.
-Steve Jobs
VR / AR / IR
